EXQUISITE CONTENT FOR AN EVER-CHANGING ALGORITHM
On-demand content creation to power digital marketing and SEO.
Let’s talk about Numbers:
of emails are more likely to be opened if the recipient’s name is in a personalized subject line.
of blogs use an email newsletter
to distribute content to their audience
of bloggers are more likely to get strong results if they repeatedly update their old blog posts, even though only 55% of bloggers do this. In some cases, updating an old blog post can improve overall traffic by as much as 402%.
Web copy needs to change with each new product launch, company initiative or re-positioning. Consistency and tone reflect your brand and its promise to customers. Copywriting is a craft that makes reading a pleasure, a resource and an invitation. We combine the science of search with the art of writing to deliver more traffic and more conversions.
A Six-Step Process for Website Copywriting
Creating website copy that works requires a process. Our clients receive customer-focused, task-oriented content that informs, engages and delivers.
Conduct competitive and industry research
Audit existing content, identify core messages and tasks
Research keywords and competitive rankings
Interview customers for their point of view
Interview client subject matter experts as sources for original content
Write search engine optimized copy, title tags and meta descriptions
We’re not done until our clients are 100% satisfied.
Business Blog Writing
Companies that blog regularly have 55% more website visitors than companies that don’t. They also generate more sales leads. One of the biggest impediments to a successful blog is content development. What kind of content will engage your audience? Who can write it? When and how often? Most subject matter experts are not professional writers. The best blogger for you may be someone outside the company. A professional writer who understands industry issues as well as your company’s position and objectives can consistently deliver content that connects with your customers.
Five Reasons to Consider a Business Blog
Demonstrate subject matter expertise and thought leadership
Improve search engine rankings and increase visits to your site
Generate leads through comments, references, and email addresses
Stay searchable and relevant for years with keyword-focused content
Use blog content to expand and build trust with social media connections